Under the Bachelor of Arts and Bachelor of Science Degrees in
Business Administration offers Finance as a concentration as well as
concentrations in International Business,
Management and Finance.
concerned with acquisition and retention of customers for products
and services by delivering customer value. The marketing program
teaches systematic ways by which to identify and understand
consumers so that it is possible to define and create needs and to
cater effectively and efficiently to a clientele. You’ll learn
that, no matter what its size, a firm must constantly track
consumers, monitor the economic and sales environment, and keep an
eye on the competition.
Click here for more information about
careers in marketing.
Click here for program
here for sample course schedule.
here for list of course descriptions of all business courses
The Marketing Club is the student
chapter of the American Marketing Association, a national
professional organization which has members in both industry and
academia. The club provides an opportunity for students of
marketing and other disciplines to explore their interests in this
profession. Members broaden their knowledge of marketing through
contact with professional speakers and use of opportunities for
networking. They learn the practical application of classroom
knowledge and skills through participation in club committees and
work on projects. The Marketing Club furthers the professional
development of students through leadership training and personal
involvement in the field of marketing.